61% of global internet users begin the buying process online.
Inbound marketingis the most effective way to drive traffic, convert leads, and shorten the sales cycle from your marketing. Why? Because buyers discover and research products and services online.
The way buyers discover and research products has fundamentally changed.
- 44% of direct mail is never opened
- 86% skip television advertisements
- 91% unsubscribe from email in which they did not opt in
- 200 million say “do not call”
