---
title: Whitepaper The True Cost of Leads
---

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# The True Cost of Leads in B2B Complex Sales

![Cost-of-Leads.jpg](https://hubspot.winntech.net/hs-fs/file-235435944-jpg/images/Cost-of-Leads.jpg?width=228&name=Cost-of-Leads.jpg "Cost-of-Leads.jpg")

**There has been much discussion in marketing and sales blogs about what is the optimum cost per “lead” which should be read as “what is the minimum cost per “lead” a marketer should pay?”**

 

In today’s marketing pressure cooker, many consider a “lead” to be a name on a purchased list, an open or click on an email, a website visit, a white paper download, or an event registration. Marketers are under tremendous pressure to generate a large number of these kinds of “leads” at the lowest possible cost.

##### There has been much discussion in marketing and sales blogs about what is the optimum cost per “lead” which should be read as “what is the minimum cost per “lead” a marketer should pay?”

##### In today’s marketing pressure cooker, many consider a “lead” to be a name on a purchased list, an open or click on an email, a website visit, a white paper download, or an event registration. Marketers are under tremendous pressure to generate a large number of these kinds of “leads” at the lowest possible cost.

### Download the white paper!

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