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There has been much discussion in marketing and sales blogs about what is the optimum cost per “lead” which should be read as “what is the minimum cost per “lead” a marketer should pay?”

 

In today’s marketing pressure cooker, many consider a “lead” to be a name on a purchased list, an open or click on an email, a website visit, a white paper download, or an event registration. Marketers are under tremendous pressure to generate a large number of these kinds of “leads” at the lowest possible cost.


There has been much discussion in marketing and sales blogs about what is the optimum cost per “lead” which should be read as “what is the minimum cost per “lead” a marketer should pay?”
In today’s marketing pressure cooker, many consider a “lead” to be a name on a purchased list, an open or click on an email, a website visit, a white paper download, or an event registration. Marketers are under tremendous pressure to generate a large number of these kinds of “leads” at the lowest possible cost.

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